After working on a CSR project in Costa Rica, Mike Norman was inspired to find a way to encourage the business community to expand its participation in social change activities. So he founded SoChange.com — a customer loyalty platform helping consumers support businesses that implement social change projects.
Visitors to the site purchase gift certificates that can be used at a local business that has agreed to a SoChange “challenge” project. Recent challenges have focused on areas such as creating jobs for at-risk youth and reducing a shop owner’s carbon footprint. The company has recently begun a larger challenge in support of 350.org’s campaign encouraging the U.S. business community to focus on climate change issues.
“We all have the power to convince business to be more socially and environmentally responsible,” says Mike. SoChange helps consumers join together to exercise that power with their purchases, engaging business owners to make a positive impact on local communities and the world.
Click the audio player below to listen to Mike’s interview and learn more about SoChange.com.